99.2 million in 2020, 103.4 million in 2021, and 112 million in 2022.
These numbers are not some censuses of a country, neither are they fictionary.
These insane digits are the viewership count that the Super Bowl attracts year in year out.
The Super Bowl is the National Football League’s championship game (NFL).
Throughout the fall, NFL clubs battle for the honor of being one of the top two teams to play in the biggest game of the year: the Super Bowl.
This time (2022), the Super Bowl was played between the Cincinnati Bengals and the Los Angeles Rams. The Los Angeles Rams defeated the Bungles by a score of 23-20 to capture the biggest title in American sports.
In America, the Super Bowl is more than just a game. Fans of the NFL, as well as the general public in the United States, mark the day on their calendars as they excitedly await the arrival of Super Bowl Sunday on their television screens.
You might not find it officially, but Super Bowl Sunday is like an unofficial holiday in the west part of the world. Americans enjoy the Super Bowl like anything.
It is to the Americans what the FIFA World Cup final is to the rest of the world.
Co-creation ability
The biggest asset of the Super Bowl is its co-creation ability. If you are not interested in some people throwing a ball around and aggressive tackling, you’ll be surely interested in The Weeknd or Marron 5 performing at halftime.
Every year a ridiculously talented and super famous Artist or a band performs at the Super Bowl.
This co-creation with the music industry caters to the non-football-loving crowd.
Now, since the Super Bowl is such a mega event, and it garners huge viewership, companies interested in buying commercial airtime will pay anything that you will ask. They end up paying much more than they would any other time of the year.
A 30-second slot in the Super Bowl halftime will cost a company $6.5 million in 2022. That is a staggering $216,666 per second!
As a result, all organizations that pay such a high fee devote all of their resources and brainpower to providing the greatest content possible.
That is why the Super Bowl commercials are clever, hilarious, and brilliant. Therefore, over time they become a slice of nostalgia.
The football, the music, the atmosphere, and even the commercials combine to make the Super Bowl one of the most anticipated and watched events in America.
The reason is, it caters not only to football fanatics but to the general population as well.
Someone will watch it for the football, someone for the music and advertisements, and some will just put it as a backdrop as they enjoy with family and friends.
The point is Super Bowl is for everyone!
Cultural Ethos
The first Super Bowl was played on January 15th, 1967 and since then it has become a necessary festival that comes each year just like Halloween or Christmas.
Just like there are traditions and omens in American festivals like a Turkey to devour during Thanksgiving or trick or treating during Halloween, the Super Bowl has also developed its set of traditions and omens.
Certain diehard fans follow age-old superstitions like watching the game from the same seat or with the same people that got the team this far. Sometimes fans will wear an unwashed jersey from a game in which their team had won.
All of this in a hope that their team would emerge victorious.
A Super Bowl Sunday means lots of food and drinks on the table. A Super Bowl Sunday means a time to spend with family and friends.
Because this is how it has always been, for ages!
A Super Bowl will always feature roman letters to designate its edition or there will always be a musical performance at halftime and there will always be great ads to look forward to.
The Super Bowl has successfully integrated itself into the American culture. It has become a cultural ethos. A tradition to follow each year like any other traditional American festival
Just like July 4th or Good Friday, there is Super Bowl Sunday, and that is the success of the NFL that cannot be replicated by any other sport in the country.
The Super Bowl, the perfect visualization of the American Dream!
